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Louisiana Society for Hospital PR & Marketing
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This professional organization is open to hospital marketing and public relations personnel, as well as other marketing and public relations professionals in any healthcare-related field. The objectives of the Society shall be to bring about close cooperation among healthcare public relations and marketing professionals to promote those functions in healthcare facilities. Throughout the year, the LSHPRM supports the continued growth of the profession with educational programs, newsletters and networking opportunities.

Each year, the LSHPRM sponsors the Fall Program with Pelican Awards to recognize excellence in hospital marketing and public relations.

Join the LSHPRM - Benefits for LSHPRM Members

  • Member discounts on LHA Educational Programs, including LSHPRM Fall Program
  • Member discount on Pelican Awards Luncheon
  • Invitation to any Society special events
  • Participation and voting on society business, including electing officers
  • Ability to disseminate news, events and updates about your organization to other Society members by email and by making announcements at meetings

LSHPRM Membership Application



Elisabeth Arnold

Director Community Relations
Our Lady of Lourdes Regional
Medical Center

President Elect
Kassie S. Roussel

Director of Marketing
St. James Parish Hospital

Michelle S. Clement, APR

AVP of Communications
and Public Relations
Louisiana Hospital Association
Baton Rouge

Past President
Brittany Graffagnini

Director of Marketing
Ochsner Health System
New Orleans

Board Members: 

Rhonda Alfred
Director of Marketing & Planning
Terrebonne General Medical Center
Kathy DeRouen
Sr. Vice President of Marketing
Lake Charles Memorial Hospital
Lake Charles
Charla Ducote
VP Marketing, PR, & Business
Rapides Regional Medical Ct

Amiee Goforth
Marketing director
Woman’s Hospital
Baton Rouge

Julie Henry
Executive Director of Marketing
CHRISTUS Health Louisiana

Jon Hirsch
Director of Marketing/Public Relations
St. Elizabeth Hospital


Marilyn Joiner
Marketing Director
Willis-Knighton Health System


Kristen Robinson
Director of Marketing Communications
Touro Infirmary
New Orleans


Melanie L. Zaffuto
Communications Director
North Oaks Health System


For more information, contact LHA Associate Vice President of Communications & Public Relations Michelle S. Clement, APR.


Pelican Awards and Fall Program

LSHPRM 2017 Pelican Awards Call for Entries

Each year, the Louisiana Society for Hospital Public Relations and Marketing (LSHPRM), an affiliate of the Louisiana Hospital Association, sponsors the Pelican Awards to recognize and encourage excellence in hospital public relations and marketing. The Pelican Awards include 34 different categories. Awards will be presented at the LSHPRM Pelican Awards Luncheon on Friday, November 3, 2017 at the Hilton Capitol Center in Baton Rouge, in conjunction with the LSHPRM Fall Program.

Other Pelican Award Resources

Winner Lists:

Sponsored by:




For more information, email LHA Associate Vice President of Communications and Public Relations Michelle Clement, APR or call (225) 928-0026.



Louisiana Hospital Association

9521 Brookline Avenue, Baton Rouge, LA 70809  Google Map
Phone: (225) 928-0026
Fax: (225) 923-1004